New Safety Features In Tinder And Other Dating Apps
Match Group, the parent company to Match, Tinder, OkCupid, and a number of other dating apps, announced it’s invested in and partnered with connected safety platform Noonlight to roll out a series of the latest safety features to its suite of dating apps.
The tools include those for emergency assistance, location tracking, photo verification, and an updated in-app Safety Center.
The company explained at the time that it didn’t screen users of its free dating apps because it didn’t collect enough personal information to try to so. But the results of that strategic decision meant that users of Tinder, OkCupid, many Fish, and Match Group’s other free dating app platforms could encounter sexual predators, including registered sexual offenders, it admitted.
Match Group says it’s invested in Noonlight with the intention of rolling out new safety features to its apps, starting with Tinder on January 28, 2020.
Tinder, now Match Group’s leading dating app and largest moneymaker, has been downloaded quite 340 million times and has nearly 5.7 million paying subscribers.
It had been also the top-grossing non-game app of 2019.
Noonlight, which has been operating for five-plus years, today partners with Uber, Lyft, Alexa, Google Home, Fitbit, Canary, Smart Things et al., consistent with its website.
It’s handled quite 100,000 emergencies so far and runs three monitoring centers.
One key addition to Tinder, powered by Noonlight, will allow U.S. users to share details about upcoming dates via Noonlight’s Timeline technology.
Tinder users are going to be ready to share who they’re meeting, where and when by adding the date to their timeline.
Beyond being how to combat the reporting about dating app dangers, Match’s interest during this particular feature can also are inspired by its new competition from Facebook.
Last fall, the social network launched its Facebook Dating platform within the U.S., which allows daters to share their live location with a trusted friend via Messenger.
Another new feature in Tinder will allow users to simply and discreetly trigger emergency services via the Noonlight app, if they’re feeling uneasy or in need of assistance.
This is often something that ride sharing apps like Uber and Lyft also offer.
Similar to other buttons that connect users to emergency responders at 911, Noonlight’s own dispatchers will first reach bent the user, then alert emergency responders on their behalf, if needed. They’ll even be ready to provide emergency dispatchers with information from the Tinder user’s timeline, like their location.
The photo verification feature will allow members to self-authenticate through real-time selfies, which are compared to their existing profile photos employing a combination of human assistance and AI technology.
Verified photos will get a blue checkmark to signal they’ve been verified. This feature is now in testing in select markets and can become more widely available in 2020.
Meanwhile, the “Does This Bother You?” prompt will appear when an offensive message has been sent. When a Tinder member responds “Yes,” they’re going to have the choice to report the person for his or her behavior.
The technology also will be wont to power a replacement feature called “Undo,” which can ask users if they need to require back a message that contains offensive language before it’s sent.
The new Tinder Safety Center developed together with the Match Group Advisory Council, has also been updated to be more comprehensive, informing users of the latest tools and resources.
This is often launching first within the U.S., U.K., France, and Germany, before rolling bent additional markets in 2020.
Within the future, the security Center also will become personalized to the app’s user.
This set of features also will roll bent Match Group’s other dating apps within the months ahead, with Match after arriving Tinder.